Hord token will start trading on the Centralised Exchanges first. This is to enable price discovery on CEX. A few minutes after that the Uniswap pair will go live based on the price that was discovered on the Centralised Exchanges. This is done to protect users and ensure a fair price at launch.
Uniswap.org: Price based on CEX price a few minutes after launch
HORD token trading will go live at 10:00 AM UTC. Make sure to create an account and fund one of our partner exchanges to be among the first people ever to purchase $HORD.
HORD token will be available on Uniswap a few minutes after the listing on Centralised Exchanges at 10:00 UTC
We want to emphasize that 0x43A96962254855F16b925556f9e97BE436A43448 is the only correct token address!
Feel free to double-check on hord.app/token